Urban — Summit
For this project, our goal was to seamlessly blend alpine elegance with urban vibrancy, creating a cohesive journey from the mountains to the city and an interesting take on fashion films.
Client: Steelworks. Studio: Steelworks. Role: Creative Director — Director.
Urban Summit
Inspired by a blend of luxury and adventure, we set out to create these mountainous explorations. Our aim was to capture sportswear's essence by showcasing the stunning synergy between high-performance fashion and the majestic, untamed beauty of the mountains.
The Mountains
Inspired by a blend of luxury and adventure, we set out to create these mountainous explorations. We aimed to capture sportswear's essence by showcasing the stunning synergy between high-performance fashion and the majestic, untamed beauty of the mountains.
The City Design
Blending Sportswear with Streetwear merges high fashion with street culture, creating a unique fusion of luxury and urban style. Inspired by this partnership, we infused city elements into our designs, bringing a dynamic street culture vibe to our urban aesthetic.
Credits
Creative Direction
Nidia Dias & Miguel Rato
Global Head of Production
Hannah Byers-Brown
Producer
Antia Goicoechea
Executive Creative Producer
Chago Venable
Early Explorations: Sylvain Gaussens, Hernán Lindenbaum, Dennis Tiege Design:Steward Lupercio, Marcel Piekarski, Afonso Soares, Dennis Tiege Modeling: Maurizio de Angelis FX: Tiago Andrade, Ezequiel Grand, Marcel Piekarski, Afonso Soares Animation: Afonso Soares Lighting: Tiago Andrade, Steward Lupercio, Marcel Piekarski Comp/Grading: Tiago Andrade Comp Support: Marcel Piekarski Editors: Nidia Dias & Afonso Soares Music & Sound Design: Joseph Smith Music