Ecco — Biom
Had an incredible experience working on this project for Ecco, diving deep into the intricate craftsmanship behind their shoe-making process. The journey starts with the precise creation of the sole, meticulously formed using a specialized mould. Our goal was to capture this complexity and bring it to life through the video, showcasing the artistry and precision that goes into every step.
Client: Ecco. Studio: Steelworks. Role: Creative Director.
Design Exploration
We wanted to create an environment that was set in a laboratory scenery, with the machines making and building the mould of the shoes.
RnD
We dedicated time to exploring innovative approaches to bring these designs to life.
By combining various tools and techniques, we pushed creative boundaries.
Additionally, we focused on enhancing the styleframes by integrating 2D graphical elements, seamlessly connecting them to the scanning phase of the process for a cohesive visual narrative.
Credits
Creative Direction
Nidia Dias, Miguel Rato, Edin Agovic
Global Head of Production
Hannah Byers-Brown
Producer
Antia Goicoechea
Executive Creative Producer
Chago Venable
Design
Tiago Andrade, Marcel Piekarski, Afonso Soares
Animation
Marcel Piekarski, Afonso Soares
Editors
Afonso Soares, Nidia Dias
Agency
Output