RayBan — Meta

 
 

Working with a team of talented Designers and Animators at Tendril studio, I Directed this global collaboration campaign between RayBan x Meta for their Wayfarer glasses. This campaign was featured worldwide.

Client: RayBan x Meta.     Studio: Tendril.     Role: Director. 

Design Exploration

We got tasked with exploring a vibrant summer vibe using the Ray-Ban classic Wayfarer shape as inspiration, while also incorporating a repetition pattern to the design, for that, we worked on some different variation until we locked on the final look.

Glasses

Storyboards

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