American Standard — iamgraphicartist

American — Standard

Working with a team of talented Designers and Animators at Tendril studio, I Directed this film for American Standard. Also worked on defining the visual style for the Art Direction and assisted with the Design of the frames for the film.

Client: American Standard. Studio: Tendril. Role: Director. Designer.

Design Exploration

The brief was to create a film that would show the efficiency of the American Standard air condition units, showing that they are highly capable of cleaning the air with their powerful filtration system.

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