Unisys — Blooms
We aimed to design with a purpose: creating Blooms that reflected the brand's technology and curiosity. I led CG Design Direction, collaborating with Landor’s branding team for a cohesive brand outcome.
Client: Landor. Studio: Tendril. Role: Director.
Unisys
We broke down the exercise into three different blooms that represented what we found to be some pillars of the brand. Collaborative, Curious and Continuous.
Unisys
Some early experiments that didn’t make the final, I worked on helping define the colours, textures and lighting and render on these
Unisys
Some further explorations, early conceptual stages
Credits
3D Direction
Miguel Rato (Tendril)
2D Design + Direction
Landor&Finch