Poppi — Lemon Lime
Poppi’s 30s spot for its new Lemon Lime flavour blends a chrome aesthetic with vibrant shots of juicy fruit. The ad seamlessly transitions from product reveals to flavours and ingredients, capturing sneaker culture vibes.
Client: Steelworks. Studio: Steelworks. Role: Creative Director — Co-Director.
Poppi Lemon Lime
We explored various methods to bring the Poppi can to life, especially focusing on the final frame. Our goal was to make the can appear refreshing while maintaining the early 2000s aesthetic that Poppi wanted to convey. As well as exploring on how to bring the typography elements to life.
Design
We kept the same fruit aesthetic while experimenting with fluid simulations, transitioning between lemons and limes. Realistic motion and vibrant colors highlighted the freshness and reinforced the brand's energetic image.
Credits
Creative Direction
Nidia Dias + Miguel Rato
Art Direction
Joey Phinn
Design & Lookdev: Tiago Andrade, Joey Phinn, Marcel Piekarski, Afonso Soares, Dennis Tiege
FX: Tiago Andrade, Ezequiel Grand, Marcel Piekarski
Lighting: Tiago Andrade, Carlos Cidrais, Marcel Piekarski
Animation: Tiago Andrade, Joao Lucas, Marcel Piekarski, Afonso Soares
Comp: Tiago Andrade
Storyboard: Alex Potts
Editor: Claudio Vasques
Sound Design: Echoic Audio