Aria — Dining Destinations
Nestled in the heart of the Las Vegas Strip, Aria Resort & Casino has long been synonymous with luxury, innovation, and exceptional guest experiences.
Client: Aria. Studio: Steelworks. Role: Creative Director — Design. Lighting. Animation. Comp.
Aria — Dining Destinations
For its latest "Dining Destinations" campaign, the resort sought to spotlight its diverse culinary offerings by fusing artistry with cutting-edge technology. They approached us to develop the concept: six CGI-generated compositions representing signature dishes from six of Aria’s world-class restaurants. Each image would celebrate the essence of global cuisine and Aria’s unparalleled design philosophy, underlining the resort's status as a premier dining destination.
Aria — Dining Destinations
Typography and branding elements were seamlessly integrated into the layouts, enhancing the visual narrative without detracting from the focal point: the food. Each composition was accompanied by the restaurant’s name and a brief tagline, drawing viewers into the story behind each culinary masterpiece. The result was a series of striking, mouth-watering images that elevated the perception of Aria’s dining destinations and showcased the resort’s dedication to excellence.
Concept — Behind the scences
To bring this ambitious vision to life, the team embarked on an extensive research and development phase. Collaborating with Aria’s chefs, designers, and marketing strategists, the process began with in-depth discussions to identify the unique characteristics of each restaurant. The team analyzed menus, signature ingredients, and plating techniques to ensure the visuals would authentically represent each establishment’s culinary identity.
Credits
Production Company: Steelworks
Creative Director: Miguel Rato
Art Direction: Martina Stifinger, Miguel Rato
Global Head of Production: Hannah Byers-Brown
Executive Producer: Chago Venable
Producer: Antia Goicoechea
Design & Animation: Martina Stifinger, Steward Lupercio, Miguel Rato
Animation: Steward Lupercio, Miguel Rato, Afonso Soares
Lighting: Miguel Rato, Steward Lupercio, Catarina Nykytina
Comp: Miguel Rato
Sound Design: Aivaras Burneikis